A roaster that sells the process, not the cup
Northside posts four to five times a week, and most of it happens before the café opens. The five themes it keeps returning to, by share of posts:
Example audit for a fictional account
Read your competitors, not their feeds.
Competitive listening usually means an afternoon of scrolling and copying posts into a spreadsheet. Paste a public profile and pick a date window instead. Quick Insight reads every post in it and tells you what the account talks about, how it sounds, who it works with and what it asks of people. You get an audit you can put in front of a client.
Other tools count the likes. We read what the account does.
Follower counts and engagement rates tell you how an account did. They don’t tell you why. Quick Insight reads the behaviour behind the numbers, so you don’t have to do it by hand.
Hours back
No more manual listening
Nobody has to scroll three months of posts or copy them into a spreadsheet. A Benchmark reads every one for you.
Behaviour
Not just the numbers
The themes it keeps returning to, its tone, its partners and what it asks of its audience. That’s what you pitch against.
Evidence
Figures that back up a reading
The numbers are still there, used to show which themes, tones and asks actually land.
A client-ready audit of how the competition really works
Every Benchmark ends in the same audit, so two accounts you study are always read the same way. The numbers come from the posts. The reading comes from their words and images.
English first, with a Spanish thread for its growers
Share of posts written in each language. The Spanish posts are almost all origin stories that tag the farms.
Dry, insider and a little self-deprecating
Northside writes like staff talking to regulars. It jokes about early starts, names people and farms rather than products, and saves its enthusiasm for the beans. Posts are short and told in the first person plural, and each one centres on a single moment.
“The grinder broke at 7:02. By 7:15 Jess had hand-ground forty flat whites and would like that on the record.”Representative post, 3 July
Few partners, kept for a long time
Three names appear again and again. The grower posts are rare but carry the best engagement of the window.
| Partner | Posts | Engagement rate |
|---|---|---|
| @huila.growers | 3 | 5.6% |
| @milkcrate.studio | 6 | 4.8% |
| @ceramica.sol | 2 | 2.1% |
It asks people to reserve, not to buy
Most asks point at a scarce drop. Comment prompts come second and draw the most replies.
Share of posts that make each kind of ask
Tuesday mornings carry the week
The average engagement rate of posts on each weekday. The roast-day posts go up between 7 and 9am and do the best.
2.4%
4.3%
2.9%
3.4%
2.6%
2.1%
1.8%
Put two accounts side by side and see where each one is ahead
Pick two analysed Benchmarks from the same platform. That can be your client and a competitor, or one account in two different quarters. The Comparison reads them against each other, down to the subjects only one of them covers. Pick a subject to see both sides.
northside.roastersInstagram, June to August
3.4%engagement rate
ferro.coffeeInstagram, June to August
2.7%engagement rate
Only Northside posts about
Both post about
Only Ferro posts about
Positioning read
Northside has home brewing to itself. Its seven posts on it ran at 5.2% against its 3.4% average, and Ferro has none. Latte art is crowded ground where Ferro posts twice as often. The opening is to own home brewing before Ferro’s pastry audience finds it.
- Operating shape
- Performance
- Voice
- Territory
- Positioning read
Ask your agent, right inside your own workflows
Quick Insight works as a connector in Claude and any other agent that supports MCP. Your Benchmarks plug into the workflows you already run, right where you’re writing the brief.
create_benchmarkstarts a new Benchmarkget_postslists posts with their figuresget_insightsranks keywords, hashtags or mentionscreate_comparisonputs two Benchmarks side by sideget_spendshows what you’ve spent this month
Add a custom connector with this URL, then sign in:
https://app.quickinsight.io/mcp
Pay per account, not per seat
No subscription. You get one invoice a month for what you ran. If we can’t collect an account’s posts, you pay nothing for it.
€0.99
Collect a Benchmark
The profile, every post in the window and all their figures.
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Analyse it
The client-ready audit, with each post read for keywords, key moments and partners.
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Compare two
The side-by-side document, from positioning to open ground.